Businesses rely heavily on communication - particularly in the information age of the 21st-century. In today's world it is often necessary to share information with many different people both internally and external to the organisation. Without clear communication, false information could be provided to suppliers, employees or customers, with the end result - confusion, and little hope of success. In this program we define what effective communication is, what stops it, why it's so important, the communication methods that modern businesses employ, and the importance of ethics in communication. 20 minutes.